Digiday & impact.com：2023年海外媒体电商内容货币化现状报告（英文版）（25页）.pdf

1、The state of commerce contentPublisher revenue,budgets and partnerships are expanding in 2023The state of commerce contentPublisher revenue,budgets and partnerships are expanding in 2023Whats in this reportCommerce content has become an increasingly effective strategy and business model for publishe

2、rs a lucrative form of content that consumers trust,a strategic partnership between media and brands resulting in editorial content that creates a unique shopping experience for consumers.Essentially,commerce content is publisher-produced editorial content about a brand or service.Common types inclu

3、de product reviews,roundups,listicles and product launch coverage,but always in an editorial voice and upholding the publishers values and standards.Publishers monetize commerce content via affiliate links,earning commissions when they drive a conversion.In general,commerce content commissions repre

4、sent a percentage of the sale price of a product,from 1%10%or more.This amounts to thousands or even millions of dollars per year,depending on the size and engagement of the audience,the number and types of products promoted and the commission rates received.Volume is known to play a significant rol

5、e,with publishers that partner with 20 or more brands seeing the most reliable revenue increases.Top publishers in terms of commerce content earnings include Wirecutter,BuzzFeed and Vox Media.At Forbes,commerce content has become a fundamental strategy,according to Emily Jackson,senior vice presiden

6、t of e-commerce.“The commerce business at Forbes is one of our fastest growing consumer revenue business lines and continues to be a pretty big area of investment for the company,”said Jackson.“When you think about Forbes as a name and a business,its known for in-depth reporting and research.Forbes