1、A look at how telecom and media brands will continuously challenge barriers to entry,recontextualize nostalgia,and emphasize customer customization.2024 Telecom and Media Marketing TrendsNo Goliaths,Only DavidsNo brand wants to be seen as the giant ruling the kingdom,so providers will work overtime

2、to position themselves as the underdogs in a race to be the ultimate challenger.Smaller providers will continue to lower their barrier to entry as part of a never-ending war for the lowest intro price.Even larger brands will find ways to position themselves as true challengers to a system that they

3、themselves helped to create,heightening an already competitive landscape to the point of increasingly granular nitpicks.What is No Goliaths,Only Davids?With so many established and emerging plans aiming to position themselves as challengers,brands could start playing chicken with how low their price

4、s are willing to go to attract the attention of potential customers.Decentralized wireless startup Helium Mobile launched a$5 monthly plan in Miami,promising secure connections and 5G coverage to support it.On an even larger scale,MobileX secured a retail deal with Walmart to sell AI-powered data pl

5、ans in its stores for as low as$4.08 a month.These may be a extreme examples,but it highlights the larger consumer need to find a suitable alternative to the plans they may find to be increasingly inaccessible when it comes to cost.Source:Helium Mobile;MobileX;Fierce WirelessHow low can we go?Provid

6、ers may be up against a very difficult game of plan pricing limbo.New to YouOlder products and services are no longer outdated,as providers look to recontextualize archival content and service models to a new target audience.Nostalgia has historically been a safety blanket,but brands will step out f