1、The state of European checkoutsLatest researchThe state of European checkouts2IntroductionInflation and rising interest rates are making consumers wary about spending,which means businesses have to work harder to convert interested shoppers into paying customers.Successful conversion depends on a fa

2、st and intuitive checkout experiencewithout friction that could cause customers to abandon their carts.This is especially true during a difficult economic period in which customers may be more hesitant to purchase in the first place.Stripe partnered with Edgar,Dunn&Company to analyse the checkout fl

3、ows of the top ecommerce and subscription businesses,and found a startling fact:91%of European ecommerce sites had at least five basic errors in their checkout flows.These include not offering popular payment methods and not allowing customers to save their payment method details for future use.The

4、net result is a lot of money left on the table.The majority of businesses also neglected to integrate key revenue-generating opportunities into their checkout flows.For example,we found that 88%of European ecommerce sites didnt offer recommended products at checkout,overlooking a proven way to incre

5、ase average order size.Weve consolidated our findings to help businesses convert more customers and grow revenue by improving their checkout flows.This report highlights checkout best practices,as well as businesses that have used Stripe to implement them.This report contains four sections:Checkout

6、conversion strategiesPayment method preferencesMobile optimisationSubscription best practicesESUKNLSEDEPLFRIT1234Countries included in the reportThe state of European checkouts3Checkout conversion strategiesThe best checkouts optimise for speed,security,and convenience.The importance of a fast check