1、1 2023 All Rights Reserved Garitano Advisors S.L.U.Independent Media&Data AdvisorsCOSMETICSINDUSTRY REPORT2 2023 All Rights Reserved Garitano Advisors S.L.U.Who are weINDARU is an independent consulting firm specialized in media and data analysis3 2023 All Rights Reserved Garitano Advisors S.L.U.Our

2、 missionWe exist to help brands extract all the valuefrom their media investments4 2023 All Rights Reserved Garitano Advisors S.L.U.We provide services around media consulting,media audits and data&analytics with the final goal of optimizing advertisers ROIMarketing technology selection and data str

3、ategyCONSULTANCYEvaluate your media performanceMEDIA AUDITSTrack media buying results in real-timeDASHBOARDINGMARKETING MIX MODELINGMeasure and find the most efficient media mix5 2023 All Rights Reserved Garitano Advisors S.L.U.Indaru brings unfettered and fast advice from years of experience in dat

4、a analytics and media Independent AdviceOwner-OperatedData&Media ExpertsNot tied to any media agency,technology vendors or advertisersNo red-tape of a corporate firm,enabling us to be agile and responsiveExperts in data analytics makeup half the team while the other half are experts in media 6 2023

5、All Rights Reserved Garitano Advisors S.L.U.6-7Executive Summary8-9Recommendations11-27Market Overview28-43Influence of Social Media 44-58Organic Trends59-71Consumers:Gen Z72-86Consumers:Millennials87-95Consumers:Gen X96-117AdvertisingTable of Contents7 2023 All Rights Reserved Garitano Advisors S.L

6、.U.Executive SummaryCosmetics follow the global trend of online advertisement,with US and France increasing their investment in digital ad spend of 1,216 million USD(US)and 85 million USD(France).(S34)Youtube(61%)and Facebook(51%)were the most trusted social networks to find and buy products in the