1、STATE OF PR ANDJOURNALISMSALARIES 2023How much do PR and journalism professionals make?Its a question many in the industry has asked themselves at some point.This report aims to answer that question and more.The typical salary for PR professionals is$85,000.At brands,it is$107,000 and at agencies it

2、 is$80,000.This aligns with data from the Census Bureau collected by Data USA,which places PR salaries at$84,737.57%of PR pros report working more than 40 hours a week,and nearly 80%of people report working after hours at least once a week.Generally,at agencies,the more senior the position,the more

3、likely men are to hold the role.Executive summaryPR prosJournalists The typical journalist salary is in the$40,000$70,000 range.Freelancers are more likely to earn less than full-time staff journalists.There is not a strong relationship between tenure and pay in journalism.Salaries only increase sli

4、ghtly with more years of experience.Only 17%of journalists earn$100,000 or more,compared to 36%of PR pros.Brands(Fig.1)$107,000Agencies(Fig.2)$80,000Salaries in the PR and communications industry cover a wide range.During our State of PR survey,some people said they made less than$40,000 while other

5、 reported salaries in excess of$1 million.There are a lot of reasons why compensation varies.Some are more obvious,like job title,but others are less apparent.PR pros at brands are the highest paid.PR pro salariesBrandsWith a typical salary of more than$100,000,PR pros at brands are making more than

6、 their agency counterparts.Compared to last year,there are fewer PR pros at brands are getting paid under$40,000 and more are in the$40,000$70,000 range.Less than$40k$40$70K$70$100K$100$150K$150$250KMore than$250K0%20%40%50%30%10%Salaries for PR pros at brandsTypical Salary:$107,0001%23%24%30%18%3%F