1、Buying into betterThe future of the consumer industryIntroductionStatesman,scientist,and philosopher Sir Francis Bacon pioneered the scientific method in the early 17th century.Bacon emphasized the inductive methodhumans hypothesizing,testing,and honing theories by scrutinizing,measuring,and experim

2、enting.His emphasis on empirical observation and experimentation has been a driving force in the scientific revolution for the past 500 years.1 Recently,however,there have been a series of breakthroughs that are catapulting humanity beyond the scientific revolution.A recent study tested an artificia

3、l intelligence(AI)approach called“deep learning”for the ability to identify glaucoma in aging patients by analyzing retinal images.2 The AI approach not only outperformed trained ophthalmologists in detecting glaucoma,but it also surprised researchers as it used the images to accurately identify pat

4、ients biological sex,a relationship that was previously unknown to the ophthalmologists.3 This was significant because the AI approach made this discovery without the need for a human first to hypothesize.While it may seem minor,this step-change has the potential to unleash significant disruption in

5、 health,science,and humanity.But this breakthrough isnt limited to scientific discovery.The scientific method is also a managerial method used by most organizations to make critical strategic and operational decisions.This innovation places all businesses on the precipice of a dramatic technology-fu

6、eled change.Buying into better|The future of the consumer industry 2IntroductionStatesman,scientist,and philosopher Sir Francis Bacon pioneered the scientific method in the early 17th century.Bacon emphasized the inductive methodhumans hypothesizing,testing,and honing theories by scrutinizing,measur