1、THE 2023 DIRECT MAIL MARKETING BENCHMARK REPORTExamining how mailers utilize the channel,what challenges they face,and consumer sentiment.ensuring your direct mail initiatives remain successful.2 DIRECT MAIL INDUSTRY REPORT 2023EXECUTIVE SUMMARYThe modern marketing landscape has witnessed direct mai

2、ls widespread adoption as a valuable channel,utilized throughout the buyer journey from brand awareness to lead remarketing.Mails power lies in its ability to deliver targeted,personalized,and engaging experiences that resonate on an individual level,evoking emotions that drive purchase behavior.The

3、 expanding integration of direct mail with digital marketing strategies has transformed it from its traditional roots into a dynamic direct response channel,while automation and programmatic technologies offer promising solutions for increased efficiency.Despite the immense potential of direct mail,

4、marketers express concern around audience targeting,data access limitations,and performance tracking across omnichannel strategies.This comprehensive report uncovers how B2B and B2C brands are using direct mail,overall channel performance,as well as digital integration tactics and challenges.We also

5、 examine consumer insights around direct mail sentiment,influence,and preferences,so marketers can use the power of direct mail to produce impactful campaigns that achieve exceptional results.Table of ContentsMethodology 3Direct Mail is a Pillar Channel 4Direct Mail is a Customer Acquisition Powerho

6、use 7Integrated Mail Strategies Drive Campaign Success 9The Future is Automated 11Direct Mail Dilemmas:Marketer Realities 13Strategies for Success 15 3 DIRECT MAIL INDUSTRY REPORT 20234343+57+57GG7676+24+24GG8181+19+19GGMETHODOLOGYTo complete our industry research,we partnered with research firm ISG