1、UNDERSTANDINGTHE EUROPEANONLINE SHOPPER(AND HOW TO MAKE THEM BUY)ADD TOBASKETWELCOME TO THE DHL ONLINE SHOPPER REPORT 2022HELPING YOU TAKE YOUR E-COMMERCE BUSINESS TO THE NEXT LEVELSelling internationally is crucial for your business growth.But how do you decide where and how youre going to sell?To

2、help you answer these essential questions,DHL commissioned a study of online shoppers across Europe to gain a deeper understanding of their online shopping habits.Our survey took place in the first half of 2022,across nine European markets(UK,France,Spain,Germany,Sweden,Poland,Netherlands,Czech Repu

3、blic and Austria).Participants were asked to complete an online survey,which examined their attitudes to cross-border shopping as well as their more general online shopping preferences.We covered a range of topics including delivery and payment preferences,the importance of returns,and the role sust

4、ainability plays in where and how they choose to make their online purchases*.Armed with these insights into how shoppers across Europe think and act,you can tailor your offers and services accordingly and grow your business internationally.*Some percentages in this report have been rounded up or do

5、wn to the nearest whole number.“I only shop on my laptop”“I want to use Apple Pay”“I dont trust reviews”“Is there a greener delivery option?”“I wish this product had more photos”Read on to discover the results of these in more detail Cross-border shopping Product categories and spend Delivery and re

6、turns Sustainability The online shopping landscape What online shoppers said“I dont want to pay for returns”A FEW THINGS YOUR CUSTOMERS TOLD USDHL Online Shopper Survey 20223EXECUTIVE SUMMARY THE HEADLINES FROM OUR SURVEY ARE IN Cross-border shopping is growing but there are concerns to address.Your