1、THE FUTURE OFSEPTEMBER 2023CORPORATECOMMUNICATIONSThe post-pandemic era has solidified communications as a critical strategic partnerThe post-COVID-19 era has solidified communications as a critical strategic partner to the enterprise.Chief Communications Officers(CCOs)and the communications functio

2、n itself continue to face new and ongoing pressures.In turn,they are rethinking and reshaping the role as they drive decision-making,operations and priorities for the future.In just two years,weve seen a massive shift,from communications earning a seat at the table with senior leadership to owning t

3、heir place as strategic advisors.CCOs now report spending nearly one-fifth of their time,almost a day each work week,counseling the CEO on non-communications activities.For the communications professional,the role has expanded,and the stakes have increased.In our 2023 Future of Corporate Communicati

4、ons study,we examine the current state,evolution,and forward-focus of the corporate communications function in todays multistakeholder universe.Building on our 2021 study,which mapped the state of communications during the upheaval brought about by the pandemic,we set out to understand just how much

5、 progress has been made since,both at the leadership level and for the function broadly.For this 2023 study,we surveyed more than 200 C-level or senior-most communications executives from Fortune 500 and Forbes Global 1000 companies and conducted more than 20 in-depth interviews.This cross section o

6、f leaders from mainly U.S.headquartered companies represents an array of sectors,including financial services,health,manufacturing,retail,and technology.Respondents represent both B2B and B2C businesses.Insights were informed by Edelman Trust Barometer research,which most recently documented the ris