1、February 2023Adventure Travel Supply Chain:Complexities,Challenges&PreferencesThe adventure travel community has always been about building trust and relationships,celebrating shared success and supporting each other in times of struggle,which we have seen on full display the last few years.This rep

2、ort focuses on the different organizations that make up the adventure travel supply chain,and how they work with each other,buyers,and individual travelers.This network is the foundation of our community,and partnerships will be more essential than ever as traveler numbers increase and we work to ma

3、intain sustainable growth for all areas of the world.Only in healthy collaboration can we as an industry succeed.Although it was difficult and even felt impossible at times,we have made it together through a three-year crisis like the global travel industry has never seen.Our community has shown its

4、 strength,resilience and love for adventure travel,which we anticipate will only continue to grow despite the challenges and long-term commitment.-Shannon Stowell,CEO,ATTAFOREWORDATTA|ADVENTURE TRAVEL SUPPLY CHAIN2REPORT CONTENTS01INTRODUCTIONIntroduction.6Methodology.7THE CURRENT LANDSCAPESupply Ch

5、ain Framework&Service Flow.9Supply Chain Components.14Supplier Challenges.210203SURVEY RESULTSProfile of Respondents.25Partnership Preferences.32Marketing&Selling Preferences.36Buyer+Seller Connections.420405CONCLUSIONS+TAKING ACTIONSummary:Adventure Travel Suppliers.48Global Differences and a Chang

6、ing Marketplace.50Moving Forward.51CONCLUSIONConclusion.51ATTA|ADVENTURE TRAVEL SUPPLY CHAIN3While buyers and suppliers are primarily looking for each other in the same places,suppliers slightly prefer conferences/trade shows,and buyers tend to look for referrals from other industry professionals.Bo