1、1Place DX artwork in these FPO image containers.Customer Retention from Data to AIA positive response to macro challenges.2Table of contentsWhy prioritise loyalty and retentionHow to design experiences that build loyaltyHow to harness data to drive loyaltyHow to build the business case for investmen

2、tHow to do more,with lessGetting started0304081114153Why prioritise loyalty and retention?Macro conditions are tough.Customers across Europe are feeling the pinch.If they havent already,your boss will soon be shaking your budget hard to listen for loose change and efficiency gains too.In this hard m

3、arket,as a marketer,you will know your customer retention strategy is critical to securing and growing your revenues.It makes sense to focus on earning more business from the customers you know.Theyre already on your side,and you should have a good instinct for what makes them tick.Delighting them i

4、s a great way to invest in your brand promise and build customer loyalty.55%of CEOs believe that the downturn will be worse than the global financial crisis(Guerzoni,Mirchandani,&Perkins,2023)and they are focused on protecting their businesses from further margin erosion and losses.But we know they

5、know customer retention is key-investing here is a top-3 priority that marketers can harness.Its no surprise that improved customer loyalty is a focus.When money is tight,we tend to face a shrinking pool of customers in every sector.To maintain margin your organisation will need to differentiate,and

6、 increase share of wallet and customer lifetime value(CLV).You need to know precisely when and why customers drop out of your journeys.This is the core strength marketing brings to any crisis,but only a capable,well-resourced,data-enabled marketing team can offer the business a way to turn strategie