1、MOBILE GAMING MARKET TRENDS 2023Unique taxonomy&insights into the mobile gaming marketTable of contents:03.06.08.Introducing:GameDNA GameDNA TaxonomyMarket OverviewCopyright 2023 AppTweak S.A.All Rights Reserved17.30.ConclusionLeading Games&PublishersIntroducing:GameDNAChallenge of todays gaming mar

2、ketWith 60%of the worlds gaming market now dominated by mobile games,the mobile gaming industry is more diverse and popular today than ever.On the app stores,games can be classified into around 20 subcategories.However,these are often too broad and inconsistent for game marketers to accurately under

3、stand their competitive landscapes.To combat this,we now turn to game taxonomies for more precise and relevant insights.Using our award-winning app data platform and innovative data science,AppTweak is proud to launch its new mobile gaming classification:GameDNA.Copyright 2023 AppTweak S.A.All Right

4、s ReservedDeveloping GameDNASimilarly to our recently released AppDNA,GameDNA offers more advanced app store insights than store-given categories,providing a more precise look into a games core gameplay,identity,and market.Store categoriesGameDNACan changeConstant through timeCan differ from store t

5、o storeThe same for equivalent game on iOS&AndroidBroad(15-20 subcategories)Granular(70+subcategories)With our initial launch of GameDNA,we have reclassified games according to users primary experience:gameplay.Gameplay describes a games core mechanics,including:The kind of actions players can perfo

6、rm.Interactions between characters,players,elements,etc.The level of involvement players can expect to contribute.Copyright 2023 AppTweak S.A.All Rights ReservedRedefining the mobile gaming landscape is a challenge.Even more than apps,games combine various elements to stand out in saturated markets.