1、Understanding“Healthy”and the Impact of Nutrition Labeling on Food DecisionsApril 2023MethodologyMethodologyOne thousand interviews were conducted among adults ages 18+from March 9 14,2023 and were weighted toensure proportional results.The Bayesian confidence level for 1,000 interviews is 3.5,which

2、 is roughly equivalent to a margin of error 3.1 at the 95%confidence level.Statistical SignificanceStatistical SignificanceSomething is statistically significant if the result cannot be attributed to random chance.Statistical significance in this presentation should be compared within each demograph

3、ic(e.g.,age,race,gender,etc.).For example,if the responses are from female respondents,significance is considered in relation to male respondents and not necessarily other demographic groups.2More than 6 in 10 find it easy to determine whether a More than 6 in 10 find it easy to determine whether a

4、foodfood is healthy is healthy when grocery shoppingwhen grocery shopping1%4%26%36%29%4%1-Very difficult2345-Very easyNot sureQ1.Q1.On a scale of 1-5,how easy is it for you to determine whether a food is healthy when grocery shopping?HEALTHY|APRIL 2023|FOODINSIGHT.ORG5%26%35%28%5%1-Very difficult234

5、5-Very easyNot sureQ2.Q2.On a scale of 1-5,how easy is it for you to determine whether a beverage is healthy when grocery shopping?HEALTHY|APRIL 2023|FOODINSIGHT.ORGMore than 6 in 10 find it easy to determine whether a More than 6 in 10 find it easy to determine whether a beveragebeverage is healthy

6、 is healthy when grocery shoppingwhen grocery shoppingRoughly half of Americans say that choosing healthy foods and beverages Roughly half of Americans say that choosing healthy foods and beverages is very important or extremely important to themis very important or extremely important to them23%29%