1、Social personalization:Why its a must for all brands2 Social personalization guide 2023 MediaoceanWhy personalization?Because consumers expect relevancy.With the latest innovations in social personalization,your marketing teams can rest assured that a concept previously considered impossible(or quit

2、e complicated at best)is now simple and fully automated.No matter the content,consumers are becoming conditioned across all devices to expect unique moments specifically tailored to their tastes,especially when it comes to the ads theyre seeing on their favorite social platforms.(Think of switching

3、on Netflix after a long day to be greeted by a curated lineup of shows and movies just for you.)Consumers want and now expect a personalized and connected approach from their favorite brands.For this reason,social has skyrocketed to the top of the media plan priority list.Its vital that brands get s

4、ocial right and capture this opportunity.Some say attention spans are dwindling,but consumers have never been more engaged and have never expected more from the content they consume.Personalization has become imperative.3 Social personalization guide 2023 MediaoceanConsumers expect relevant experien

5、cesBrands must deliver consistently inside and outside walled gardensMeet Madeline 32 years old Working professional Passionate stylist“Make an unforgettable connection,unique to the moment”4 Social personalization guide 2023 MediaoceanSocial presonalization is the leading driver of important succes

6、s metrics.It contributes 47%of all sales lifts.And those creatives delivering advanced personalization tactics see an average of 20-to-1 returns.Yet for most brands,personalization is something of a pipe dream,and typically off the table.The goal of this guide is to help you reconsider,and spawn ide