1、Influencer Marketing Trends ReportKey Findings From CreatorIQs Annual Influencer Marketing Surveys,and Trends to Expect in 2024We know youre busy.Here are some quick hits from this report,and where to find them:Executive SummaryCreator Content Drove More ROI than Traditional Digital AdvertisingPage

2、866%BrandsPage 1982%AgenciesPage 2683%Industry Leaders55%of organizations reported an increase in influencer marketing investment year-over-year,with one in four brands investing$1M or more.The State of Investment Page 6Sponsored digital ads featuring creators proved the most impactful marketing str

3、ategy for marketers at both brands and agencies,edging out other creator-led strategies like affiliate marketing and user-generated content(UGC).Digital Ads Featuring Creators Is the Most Impactful Marketing StrategyPage 8Driving ROI was the greatest challenge for brands,while inadequate budgets rem

4、ained marketers biggest roadblock for the second year in a row.Driving ROI,Inadequate Budgets Present Challenges for BrandsPage 13Influencer Marketing Trends Report|2Executive SummaryFor 48%of brands,creator marketing software is the most effective method for tracking influencer marketing performanc

5、e,outpacing methods like website traffic analytics or search performance,tracking sales,and affiliate links or promo codes.Brand Awareness Is Prioritized 3x vs.ConversionBut Is That the Full Story?Page 1148%55%of brands reported that content production costs for creator marketing have remained the s

6、ame YoY.In-House Traditional Advertising Costs Increase,While Creator Content Production Costs Hold Steady Page 1055%62%of organizations considered Instagram their primary platform,2x the rate of any other platform.For 28%,TikTok proved most integral.Instagram 2x More Integral for Marketers than Tik