1、Consumer Insights on Gut Health&ProbioticsApril 2022MethodologyOne thousand interviews were conducted among adults ages 18+from March 4 to March 9,2022 and were weighted to ensure proportional results.The Bayesian confidence level for 1,000 interviews is 3.5,which is roughly equivalent to a margin o

2、f error 3.1 at the 95%confidence level.Statistical SignificanceStatistical SignificanceSomething is statistically significant if the result cannot be attributed to random chance.Statistical significance in this presentation should be compared within each demographic(e.g.age,race,gender,etc.).For exa

3、mple,if the responses from female respondentsis considered to be significant,it is in relation to male respondents and not necessarily other demographic groups.2Nearly 1 in 4 say digestive health is the most important aspect of their overall healthGUT HEALTH|APRIL 2022|FOODINSIGHT.ORGWhen thinking a

4、bout your overall health,to what extent do you prioritize your gut health?n=100124%48%13%15%My digestive health is the mostimportant aspect of my overall healthMy digestive health is important to me,but other aspects of my health aremore importantMy digestive health is low on my list ofhealth priori

5、tiesI dont consider my digestive health to be a priority at allPeople under age 45,those making$80K/year and people with a college degree were more likely to say that digestive health is most important.Over half consider themselves familiar with probiotics;fewer are familiar with postbiotics and syn

6、biotics GUT HEALTH|APRIL 2022|FOODINSIGHT.ORGWhen thinking about the options below,which of the following best describes your familiarity and consumption habits?n=100151%48%32%23%22%13%10%34%38%35%35%29%22%20%11%10%23%29%32%35%33%4%4%9%13%18%30%37%Whole grainsYogurtProbioticsFermentedfoodsPrebiotics