1、THE TIKTOKEFFECTTHE SOCIOECONOMIC IMPACT OFTIKTOK IN THE UKJULY 20231The TikTok Effect-The socioeconomic impact of TikTok in the UKTABLE OF CONTENTSForewordExecutive summary1.Introduction2.TikToks community of users2.1 Who uses TikTok and why?2.2 The value users place on TikTok2.3 How TikTok creates

2、 impact away from the platform3.TikTok as an enabler of SME growth3.1 Profiling SMEs on TikTok3.2 How SMEs use TikTok for advertising and marketing3.3 The benefits to SMEs of using TikTok4.The economic impact of SMEs using TikTok for advertising and marketing4.1 TikTok as a driver of SME growth4.2 T

3、he impact of SME activity on the UK economyAppendix A:Estimating consumer surplus of TikToks usersAppendix B:Estimating the economic impact of SME advertising and marketing on TikTokAbout Oxford Economics24713131923272738424545455561642The TikTok Effect-The socioeconomic impact of TikTok in the UKTi

4、kTok launched in the UK in 2018.In five short years,we have grown rapidly and today millions people in the UK regularly use our platform.People from all walks of life,ages,and backgrounds,including creators,small business owners,consumers,educators,and students,enjoy TikTok as a window to the world

5、to learn and discover,a canvas to create their own content,and a bridge between individuals and communities.Along the way,many of them have found that not only are people around the world interested in what they do,but they also understand that it is possible for them to make a living doing it,helpi

6、ng to turn their passions into financially viable businesses.Today,I am proud to introduce a new report about the socioeconomic impact of TikTok on the UK.We are grateful to Oxford Economics for their work in shining a light on why TikTok is so valued by our users,the utility it brings to their live