1、WWW.SPRINKLR.COM|1SOCIAL MEDIA MARKETING METRICS THAT MATTERSocial MediaMarketing Metrics That MatterWWW.SPRINKLR.COM|2SOCIAL MEDIA MARKETING METRICS THAT MATTERTable of Contents IntroductionWhy you should track social media metricsKey social media metrics and why they matterHow to make the most of

2、social media metricsStreamline your social media metrics tracking processSocial media metrics back up your instincts with data030405101112WWW.SPRINKLR.COM|3SOCIAL MEDIA MARKETING METRICS THAT MATTERIntroductionLike any type of marketing,your branded content on social media is tied to business object

3、ives.You need to prove that the creative effort you put into your posts is also furthering strategic goals.The way to do that is through social media metrics data about how your posts,campaigns and social accounts perform.You can access social media metrics on individual platforms,but its far easier

4、 to use an AI-enabled tool to track and measure everything in one place.Knowing what metrics to monitor and report will help you fine-tune your social media marketing campaigns and highlight your achievements.Keep reading to find out how to leverage social media metrics to make data-driven decisions

5、 that drive your brands success on social platforms.SOCIAL MEDIA MARKETING METRICS THAT MATTERWWW.SPRINKLR.COM|4SOCIAL MEDIA MARKETING METRICS THAT MATTERTracking social media metrics enables you to put a numerical figure on your social media marketing efforts.You can use these numbers to monitor yo

6、ur progress,tailor future campaigns for maximum impact and prove your value from a business perspective.Creative marketing begins with instinct and improves with data.You might feel your audience will respond enthusiastically to a certain post,but the only way to be sure is to track their interactio