1、WWW.SPRINKLR.COM|1THE ULTIMATE GUIDE TO TIKTOK MARKETING The Ultimate Guide to TikTok MarketingTHE ULTIMATE GUIDE TO TIKTOK MARKETING Table of Contents IntroductionWhy being on TikTok makes good business senseHow to master TikTok marketingHow to do TikTok advertisingThe key to TikTok marketing is pl

2、aying along0304050911THE ULTIMATE GUIDE TO TIKTOK MARKETING WWW.SPRINKLR.COM|2THE ULTIMATE GUIDE TO TIKTOK MARKETING IntroductionIn the last few years,TikTok has transformed from the sound of a clock to the app of the moment.Originally named“Douyin,”it was launched by its Chinese parent company Byte

3、Dance in 2016 as a platform for posting short videos.The app found its niche two years later when it merged with Music.ly,another popular app used for sharing lip syncing videos.TikToks popularity exploded in 2020,when worldwide lockdowns prompted people to look for low-budget creative outlets.Since

4、 then,TikTok has gained millions more as followers while maintaining the same DIY aesthetic.Its primarily young audience has ensured that unlike its more established competitors,TikTok feels more like a house party than a business meeting.This has presented challenges for marketers,who dont know how

5、 to maintain their brands reputation when engaging with such an informal approach.TikTok marketing is all about reading the room.Just as you wouldnt go to a house party in an expensive,three-piece suit,leave your expensive,informative content for your brands Instagram.Above all,TikTok is a place to

6、have fun.WWW.SPRINKLR.COM|3WWW.SPRINKLR.COM|4THE ULTIMATE GUIDE TO TIKTOK MARKETING As teens will tell you,TikTok is not just a phase.In 2022,it was the most downloaded app in the world with 672 million downloads 124 million more than second-place Instagram and boasted over 1 billion global active m