1、The future of financeand payments in Asia PacificFinance DNA-The Future of finance and paymentsFinance DNA-The Future of finance and payments4545Trend 1:Financial WellnessTrend 2:Banking Goes Green Trend 3:Inclusive Banking Trend 4:Humanized Banking Trend 5:Purposeful RewardsTrend 6:New Payment Fron

2、tiersTrend 7:The Investment Revolution Trend 8:The Credit MakeoverTrend 9:AI-Powered Insurance Trend 10:Branches Reinvented6 6101013131818232326263030333337374141Understanding Your Customer Now and In the FutureContentsFinance DNA-The Future of finance and paymentsA Now,Next,Future Vision for Financ

3、eToday we are continuing to live in an uncertain world.In the last few years,weve faced global political uncertainty,weve dealt with the disruption of a pandemic,and we are now coping with a period of prolonged inflation.But what does this mean for consumers and how can brands navigate todays landsc

4、ape?In this report,we explore the themes that will shape the next ten years in terms of consumer behavior and brand response in the Finance and Payments sector across 10 countries in Asia Pacific:Australia,Japan,Indonesia,Singapore,Thailand,Malaysia,Vietnam,South Korea,China and India.We have identi

5、fied 10 key trends which will explore in detail the consumer shifts impacting finance and payments over the next decade.We will chart the Expected Trend Trajectory by visualising its projected intensity in the next years based on our objective analysis of the relative impact of consumer change in be

6、havior and attitudes on the trend in question.Finance DNA uncovers the actions and motivations of todays consumer and provides recommendations for brands.Exploring both the short-and long-term implications of each trend,we provide a framework for brands to respond effectively to evolving consumer de