1、1Sponsored bySeize the Data!The 2023 Retail Data Collection&Satisfaction Survey2As the only retail growth automation solution,our fundamental purpose at Bluecore is to provide leading enterprise retailers with the ability to identify and close the seams in their customer experience so that customers

2、 and revenue can flow more freely.Over the past decade,weve seen retailers struggle to do this as they face challenges turning customer signals into conversions,operating with agility to uncover incremental revenue to oust competition,and,ultimately,get ROI from customer data,which are pitfalls only

3、 amplified in the current environment.When reading this report,youll see these themes reflected in the responses of marketing leaders across all retail industries.The brands hitting and exceeding their revenue targets are transcending these challenges and redefining their data-driven strategies to i

4、ncrease relevance across their customer experience,even in the face of economic pressures.Our research should provide you with an opportunity to have conversations with your teams that will allow you to focus your efforts in the places that will help you unlock customer potential and revenue quickly

5、.Jason GrunbergCMOBluecoreA NOTE FROM BLUECORE3EXECUTIVE SUMMARYIntroductionUnderstanding and effectively using customer data remains a significant challenge for many organizations.Former Walmart CEO Mike Duke once said,“most of us in the business are still struggling to understand what data means f

6、or us.”Our survey showed that retailers consistently struggle to measure and activate data effectively,as well as its impact on marketing success and ROI.CommerceNext partnered with Bluecore to poll over 100 digital marketing and e-commerce retailers spanning thirteen different industries to delve d