巨量算数：2023年奢侈品引力场-抖音双月热点（7-8月）（英文版）（20页）.pdf

1、FOREWORDLuxury IndustryBi-MonthTrends Focus01YoY growth rate23%YoY growth rate35%YoY growth rate55%Luxury Industry Bi-Month Focus is a bimonthly publication jointly released by Ocean Insights,Ocean Engine Consumer Goods Business Center Luxury Goods Industry,and Douyin E-commerce Luxury Goods Industr

2、y.The report aims to provide inspiration for business strategies to practitioners in the luxury goods industry through multidimensional analysis,including data and case studies.In the bimonthly period of JulyAugust 2023,the luxury goods industry saw rapid growth in short videos,livestreams,and searc

3、h:Short video views26B+Livestream views45B+Searches350M+HIGHLIGHTSLuxury Industry Bi-Month Trends Focus02Luxury fashion on Douyin livestreams:Unleash a wave of styleFashion shows#Maillard-Hot new trends,integrated promotion and salesT rending contentLet Harpers Bazaar and GQ be your style guides for

4、 this Qixi FestivalF estivalsStep into a world of luxury as Burberry and SHANGXIA open their Boutiques on Douyin,while VERSACE holds its first Boutique livestreamKick offLuxury IndustryBi-MonthTrends FocusLatest industry newsLatest industry newsHighlights01PART03F ASHION SHOWSLuxury Industry Bi-Mont

5、h Trends Focus04Luxury fashion on Douyin livestreams:Unleash a wave of styleDIOR 2023 Autumn-Winter Ready-to-Wear Showcase in ShenzhenSOV&Followers both grew during and after the showDuring the showFeedsLive boosted exposureReal-time online viewership peak100K+18 celebrities graced the runwayAfter t

6、he showPromotion kept the buzz goingFollowers from livestreams+homepages+videos20K+Show assets ignited sustained buzz,attracting traffic to brand pagesLong-tail exposureNative hashtag operationsLuxury brand rankingTop 1#DIORRocked-Shenzhen#DilrabaDIORand many other native hashtagsTRENDING CONTENTLux