1、GLOBAL FOOD AND DRINK TRENDSUnderstand whats new and next in global consumer behaviour and the impact on food and drink marketing and innovation.Editors NoteWelcome to Mintels 2024 Global Food and Drink Trends.Its been a year of change(arent they all).With the lingering effects of the COVID-19 pande

2、mic,fluctuating economic instability,increasing political unrest and new artificial intelligence around every corner,many consumers feel overwhelmed and distracted,resulting in interesting behaviour shifts.This year,we are calling out three trends that we think are particularly interesting for brand

3、s to pay attention tonow and in the future.They are Trust The Process,Age Reframed and Eating:Optimised.For those new to Mintels annual trend predictionsor as a reminder to those who may have forgottenour living,growing prediction model adapts to the unforeseen.Centred around the seven Mintel Trend

4、DriversWellbeing,Surroundings,Technology,Rights,Identity,Value and Experiencesthe model supports the fluid acceleration or deceleration of a trend according to the reality of individual markets.It allows us to be more adaptive and reactive to change and to continue to focus on the future.Simply put,

5、through our trend predictions,we recommend how brands can grow from shifts in consumer attitudes and behaviours.Unlike other trends in the marketplace,our trends are backed by robust data and expert opinions,ensuring that what you read here is meaningful and actionable rather than guesswork,abstract

6、 ideas,a viral fad ordare we sayjust fluff.We developed the 2024 Global Food and Drink Trends around an essential value proposition:food and drink must taste good,be worth the cost and have reduced environmental and/or ethical impact,preferably without a higher price.Through the trends,we recommend