1、Understand whats new and next in consumer behaviour and the impact on beauty and personal care marketing and innovation.GLOBAL BEAUTY AND PERSONAL CARE TRENDS2024Editors NoteWelcome to Mintels 2024 Global Beauty and Personal Care Trends.Its been a year of change(arent they all).With the lingering ef

2、fects of the COVID-19 pandemic,fluctuating economic instability,increasing political unrest and new artificial intelligence around every corner,many consumers feel overwhelmed and distracted,resulting in interesting behaviour shifts.This year,we are calling out three trends that we think are particu

3、larly interesting for beauty and personal care(BPC)brands to pay attention tonow and in the future.They are NeuroGlow,Beaut-AI and Sophisticated Simplicity.For those new to Mintels annual trend predictionsor as a reminder to those who may have forgottenour living,growing prediction model adapts to t

4、he unforeseen.Centred around the seven Mintel Trend DriversWell-being,Surroundings,Technology,Rights,Identity,Value,and Experiencesthe model supports the fluid acceleration or deceleration of a trend according to the reality of individual markets.It allows us to be more adaptive and reactive to chan

5、ge and to continue to focus on the future.Simply put,through our trend predictions,we recommend how beauty and personal care brands can grow from shifts in consumer attitudes and behaviours.Unlike other trends in the marketplace,our trends are backed by robust data and expert opinions,ensuring that

6、what you read here is meaningful and actionable rather than guesswork,abstract ideas,a viral fad ordare we sayjust fluff.After youve read and digested the trends,youll probably think about what comes next.For example,How do I bring this to life for my brand?How can I effectively prioritise which tre