1、Retail Gazette-Wunderkind ReportAugust 2022Countdown to 2024Personalisation,marketing and the drive for first-party data in retail,as Google extends cookie depreciation deadlineContentsForeword 3 Wunderkind General Manager EMEA Wulfric Light-Wilkinson sets the scene.Introduction 4 Theres a revolutio

2、n underway in personalised marketing,and it brings with it major consequences for brands,consumers,and digital advertising.Digital market dynamics 5 Weve all heard about the growth in digital commerce since the onset of the coronavirus pandemic in spring 2020,but what are the latest trends worth pay

3、ing attention to?Do you know who I am?9 What exactly do consumers expect from brands when it comes to communication and personalisation?Read the highlights from Wunderkinds survey of 2,000 UK consumers.Time is ticking 13 With 2024 rapidly approaching,what are the most pressing priorities for brands

4、looking to kick the cookie addiction and build a sustainable data strategy?5 key takeaways 19 Closing tips for you to put into action.Retail Gazette Wunderkind Report2Although Google has granted the cookie a temporary stay of execution,extending the deprecation deadline to 2024,a year goes by extrem

5、ely quickly in the world of digital marketing.And with Apple also committing to a raft of major privacy updates to iOS,its clear that the next year will see a tectonic shift in how marketers target,segment and engage with their audiences.So,as consumers become increasingly mindful of data privacy wh

6、ile also demanding high-quality,personalised shopping experiences how can retailers carefully balance these imperatives with the need to drive bottom-line growth?And how can they develop a sustainable,future-proof approach to customer data ahead of 2024?To tackle these questions,Wunderkind surveyed