1、DeWu-the Crossroads of Chinese GenZ and Luxury BrandsAuthors:Thomas Piachaud Charlsy Zhang Max PeiroDeWu the Crossroads of Chinese GenZ and Luxury Brands02RE-HUBIntroduction2018Expanded product categories from only shoes to include clothing,handbags,watches,electronics and toys,etc.2017Du launched i

2、ts own marketplace with the business model of“Authentication before Shipment”.2021Expanded into Hong Kong,Japan,Europe and America.Luxury business grew significantly.2022NFT space launched.100 million MAU.10 billion USD valuation.Development and History of DeWuDeWu(sometimes known as Poizon)was firs

3、t founded in July 2015 by Yang Bing.The original incarnation of the app was incubated through a sports forum named HuPu and was named Du(),facilitating the exchange of information and identification of sneakers.The growth of sneaker culture in China fueled the demand for a secondary market,which in

4、turn fueled the growth of product authentication services.In 2017,Du merged individual sneaker appraisers and developed a new C2B2C business model which they referred to as Authentication before shipment customers would send products to Du,who would then authenticate the product and send them onward

5、 to the final buyer.毒20193D product viewing available.The 100,000-m2 automatic warehouse officially put into operation.Formed a strategic collaboration with CCIC Luxury Identification Center.2015“(Hupu)”incubated“(Du)”as its information and identification platform for sneakers.虎扑毒2020Renamed to“(Poi

6、zon)”.AR Try-On available.300+brands offered.GMV doubled.得物Figure 1:A timeline showing the development of the DeWu eCommerce platformThis development led to the separation of Du from HuPu which became a marketplace,authentication center and general community for sneaker enthusiasts in China.By 2018,