1、Research Series Conducted in Partnership with Leading Providers of Marketing Technology and Digital Marketing Agency Services.TRENDS IN MARKETING PERSONALIZATIONResearch Created for Marketers3.Methodology and Participants4.Introduction5.Gauging Success6.Trend:Greatest Benefjts7.Access to Data8.Trend

2、:Top Challenges9.Most Utilized Data10.Trend:Areas of Greatest Impact11.The Role of Technology12.About Ascend2 ResearchIN THIS REPORT.HOW TO USE THIS REPORT:TIP#1:ENGAGE YOUR AUDIENCE by turning the charts and insights into your own content.TIP#2:DISCOVER STRATEGIES,TACTICS AND TRENDS that are workin

3、g for fellow marketers.TIP#3:IMPROVE YOUR OWN STRATEGY by using data that is relevant to your business.This Survey Summary Report is part of a series conducted in partnership with our participating Research Partners.Please feel free to adapt,copy,distribute and transmit this work.However,you must at

4、tribute the work as produced by Ascend2 and its Research Partners,but not in any way that suggests that they endorse you or your use of the work.When you share this content,please provide a link back to Put this content To good use!3Ascend2 benchmarks the performance of marketing strategies,tactics

5、and the technology that drives them with a standardized online questionnaire and a proprietary 3-Minute Survey format.This survey was fielded to a panel of marketing professionals and marketing research subscribers.Primary Marketing ChannelB2B(Business-to-Business)28%B2C(Business-to-Consumer)47%B2B

6、and B2C Equally25%Number of EmployeesMore than 50014%50 to 50022%Fewer than 5064%Primary role in companyOwner/Partner/C-Level56%Vice President/Director/Manager32%Non-Management Professional12%SURVEY RESPONDENTSMETHODOLOGYN=355 Marketing Decision-Makers4Personalization is a one-to-one marketing strat