1、Research Series Conducted in Partnership with Leading Providers of Marketing Technology and Digital Marketing Agency Services.MARKETING ATTRIBUTION APPROACH 2023Research Created for MarketersTREND REPORT3.Methodology and Participants4.Rating Strategic Success5.Attribution Importance6.Confjdence in A

2、ccuracy7.Critical Platform Features(Trend)8.Attribution for Optimization9.Most Importance Goals10.Most Difgicult Channels to Measure11.Challenges Preventing Implementation12.Data Review Frequency13.Metrics for Measuring Performance14.About Ascend2 ResearchIN THIS REPORT.HOW TO USE THIS REPORT:TIP#1:

3、ENGAGE YOUR AUDIENCE by turning the charts and insights into your own content.TIP#2:DISCOVER STRATEGIES,TACTICS AND TRENDS that are working for fellow marketers.TIP#3:IMPROVE YOUR OWN STRATEGY by using data that is relevant to your business.This Survey Summary Report is part of a series conducted in

4、 partnership with our participating Research Partners.Please feel free to adapt,copy,distribute and transmit this work.However,you must attribute the work as produced by Ascend2 and its Research Partners,but not in any way that suggests that they endorse you or your use of the work.When you share th

5、is content,please provide a link back to Put this content To good use!3Ascend2 benchmarks the performance of marketing strategies,tactics and the technology that drives them with a standardized online questionnaire and a proprietary 3-Minute Survey format.This survey was fielded to a panel of market

6、ing professionals and marketing research subscribers.Primary Marketing ChannelB2B(Business-to-Business)23%B2C(Business-to-Consumer)53%B2B and B2C Equally24%Number of EmployeesMore than 50016%50 to 50018%Fewer than 5066%Primary role in companyOwner/Partner/C-Level58%Vice President/Director/Manager30%