1、How Marketing Operations can Make the Most of a Multi-Channel MarTech StackJust about every successful business strategy is powered by technology,processes AND a killer marketing team.And lets face it,you can invest in all the tech youd like,but too much of a focus on tech alone and youll have a few

2、 bumps on the road to revenue.Not to mention,consumer behavior is more unpredictable than ever and thanks to technology,there are more choices than ever,making it difficult to decide which product is best(even when cost isnt a factor).Luckily there is a particular team(and in some cases,a single mar

3、keter),thats behind the curtain making sure all the operational puzzle pieces work together to reach targets and overall organizational goals.Who are these unmasked implementation heroes you ask?Marketing Operations(MOps).While some businesses are spending money like theres no tomorrow and others ar

4、e guarded over every cent,it helps to have the right team behind your MarTech(short for marketing technology).This team ensures that company dollars spent reflect incoming data results.Every marketer knows that when data lives in silos,less efficiency is produced from all marketing efforts resulting

5、 in the following:1.Multiplier Effect Lessens-Marketing and sales efforts have less of a compounding effect and are misaligned in effectiveness.2.Measuring Success is Difficult-There is an inability to measure drivers of success across the buyers journey.3.Budget is Misspent-Its difficult to know wh

6、ere to double-down on efforts and invest where it counts.Needless to say,Marketing Operations has earned a seat at the revenue table,joining business owners and C-suite executives as they feel the pressure to tighten their budgetsespecially in these uncertain times.While executives are slower to res