1、 The Lean:CPG Insights Brief-Vol.2|May 2023|1VOLUME 2|MAY 2023CPG Insights BriefThe LeanTimely Consumer Insights for Marketers The Lean:CPG Insights Brief-Vol.2|May 2023|2Report methodology:GroundTruth observed store visits to over 90 retail brands from January through March 2023.Consumers are looki

2、ng for ways to cut costs.Knowing this,CPG brands should use this moment to test different tactics,such as pro-motions and loyalty-related discounts,to identify strategies that will drive different customer segments to continue to spend.Understanding who isnt your customer is almost as important as k

3、nowing who makes up your most loyal segment.As value-focused shoppers head in-store or online,increase favor for your brand by offering discounted pricing or consider targeting your competitions customers with sweet deals.Lets dive into recent consumer insights and trends to help shape your targeted

4、 approach.CPG Category Overview The Lean:CPG Insights Brief-Vol.2|May 2023|3SHARE OF STORE VISITS TO CPG RETAILERS(Q1 2023)Where shoppers are buying productsThe majority of CPG shoppers can be reached at Gas/Convenience Stores and Mass Merchandisers.34%17%9%9%3%4%24%AVG.TIME SPENT IN STORE%CHANGE(si

5、nce Nov.21)GroceryMass Merchandiser32 min.27 min.27 min.19 min.19 min.19 min.23 min.16 min.9 min.19%Pharmacy40%29%Beauty23%Wholesale Club-2%Alcoholn/aPet Store43%Dollar Store24%Gas/Convenience35%*Brand logos represent market share leaders in each categoryGas/ConvenienceGroceryDollar StorePharmacyPet

6、/Beauty/AlcoholWholesale ClubMass MerchandiserCPG Shoppers spend the most time at larger retailers such as Mass Merchandisers and Wholesale Clubs,likely due to the size of these locations and the high volume of foot traffic.The Lean:CPG Insights Brief-Vol.2|May 2023|4Changes in retail foot traffic m