1、GeniusGeniusGeniusGeniusGeniusGeniusGeniusGeniusGeniusGeniusGartner Digital IQ Index Genius Brands 2022-23GeniusGeniusGeniusGeniusGeniusGeniusGeniusGeniusAnatomy of a Genius Brand Gartner uses the Digital IQ Index to measure a brands digital marketing performance across more than a thousand data poi

2、nts to quantify aptitude and maturity relative to industry peers.The best of the best are Genius Brands.Understanding what these brands collectively do better than their competitors can help CMOs improve their own brands digital performance.Here,we highlight the winning brands across sectors to prov

3、ide inspiration and insights to apply to your organization.The Digital IQ Index chart highlights the relative performance of a given brand versus the index average parsed across 12 critical components of digital marketing within the four primary dimensions of analysis.Source:GartnerTransactMobile an

4、alyticsSite speedTraffic and engagementEmailNonbranded SEOFacebookDisplay advertisingInstagramYouTubeGuided sellingContent and product pagesGartner for Marketers Follow Us on LinkedIn Become a Client 3Gartner Digital IQ Index Genius BrandsWhat is the Digital IQ Index?Gartner clients use the Digital

5、IQ Index to measure and improve digital performance.The tool helps marketing leaders:Compare digital maturity against the industry and competitors Contextualize brand health and investmentsVisualize areas of opportunityInform the strategic roadmap See where best-in-class brands invest in digital Ide

6、ntify areas for channel optimizationGartner Digital IQ Index Genius BrandsData that powers the Digital IQ Index Manual Data CollectionA global team gathers observational data from brand sites and mobile apps.Proprietary ToolsGartner-designed crawlers capture daily data from multiple platforms.The da