1、Study on Strategy to Promote the Utilization of the APEC Trade RepositoryAPEC Market Access GroupMay 2023Study on Strategy to Promote the Utilization of the APEC Trade Repository APEC Market Access Group May 2023 APEC Project:MAG 01 2021T Produced by Lucky Bastanta Tarigan Junior Trade Negotiator Di

2、rectorate of APEC and International Organisation Negotiations Ministry of Trade,Indonesia For Asia-Pacific Economic Cooperation Secretariat 35 Heng Mui Keng Terrace Singapore 119616 Tel:(65)68919 600 Fax:(65)68919 690 Email:infoapec.org Website:www.apec.org 2023 APEC Secretariat APEC#223-CT-01.8 3 T

3、able of Contents Table of Contents.3 List of Table.4 List of Figures.4 Executive Summary.5 1.Project Background.5 1.1 Desk Research.6 1.2 Data Collection.6 1.3 Develop Guidelines and Promotional Material References.6 2.Methodology.7 2.1 Desk Research:.7 2.2 Questionnaire Development&Data Collecting.

4、7 2.3 Data Processing.7 2.4 Study Report.7 2.5 Promotion Material Concept.7 2.6 Desk Research-Workflow and expected output.10 3.Findings.11 3.1 Respondent Configuration.11 3.2 Prior activities in promoting APECTR.12 3.3 Obstacles faced in promoting APECTR.13 3.4 Most effective promotion material&cha

5、nnel.14 3.5 Publication method preference.16 3.6 The key audience of APECTR.17 3.7 Most needed information content.17 3.8 Knowledge about APECTR.21 3.9 Awareness of APECTR Promotional Material.22 3.10 Material reference measurement video infographic.24 3.11 Material reference measurement video infog

6、raphic(1).26 3.12 Material reference measurement video infographic(2).28 3.13 Material reference measurement video infographic(3).29 3.14 Preference of video infographic duration.30 3.15 Material reference measurement infographic.31 3.16 Summary&implication.32 4.Recommendation.33 4 4.1 Develop promo