1、THE IMPACT OFBODILY AUTONOMYON BRANDMARKETINGAUTHORSLaToya ChristianRachel LowensteinWhitney Fishman ZemberSilvia SantosAmanda KnipfingRita IbarraJacquelynn DaySylvja ZolotovTABLE OF CONTENTSTHE IMPACT OFBODILYAUTONOMYON BRANDMARKETINGNo.1PEOPLE&THE EXPERIENCE DIVIDENo.2 MEDIA,THE LOSS OF PRIVACY,&A

2、N EROSION OF TRUSTNo.3 BRANDS&THE DEATH OF THE EMPOWERMENT CAMPAIGN2SUMMARYINTROABOUT THE STUDYKEY FINDINGSWHAT THIS MEANS FOR MARKETERSAUTHORS13413581115Over the last few years,weve seen womens rightsspecifically around bodily autonomy increasingly in thenews.The United Nations defines bodily auton

3、omy as ahuman right and as having the power and agency tomake choices over our bodies and futures,withoutviolence or coercion.Given that bodily autonomy is atthe coreof a womans basic rights to equality,privacy,andbodily integrity,it is critical to understand what is atstake,how consumers feel about

4、 the issue,and theimplicationsit hasforotherbasic human rights.As we discuss the issue in this report,it is also importantto flag that despite the media focus,bodily autonomyextends beyond abortion.For example,the right for transpeople to make decisions about their bodies is a bodilyautonomy right,a

5、s is the right for women to wear or notwear a hijab.It is also a bodily autonomy right for peoplewith disabilities to make independent decisions abouttheirlives.As a larger conversation continues to take shape overhowbrands have or should take a stand on social issues,we sought to understand the imp

6、act that the overturningof Roe Vs.Wade hashad on peoples sentiments on bodilyautonomy,the role that themedia plays on the topic,andthe moral,financial,and reputational risks that brandsfaceby nottaking a standon thisimportantissue.We recognize the effects that the Dobbs vs Jackson rulingwill have on