1、June 2022I N D E XCONTENTSThinkNow conducted a nationwide online survey of American adults 18 to 64 years of age to understand the impact of companies who show a commitment to supporting diversity and inclusion.Survey MethodField TimingOnline via ThinkNow Researchs Omnibus Study April 2021 March 202

2、2MethodologyRegional CoverageNationalScreening Criteria18 to 64 years of ageBase Size1,550 per wave2Detailed FindingsDetailed Findings3What does diversity and inclusion mean to you?Base:Total MarketDiversity and inclusion means racial equality for the majority of US consumers.In 2022,generational an

3、d differently-abled equality became less representative of diversity and inclusion as compared to 2021.70%among LGBTQIA respondents 4Arrows indicate significant difference of 2021 to 2022 at 95%confidence level.67%55%47%46%42%11%66%55%41%41%43%11%Racial equalityGender equalityGenerational equalityDi

4、fferently abled equalityLGBTQIA equalityOther20212022(n=1,550 per wave)What does diversity and inclusion mean to you?Base:Total Market Age GroupsGenderEthnicityGen Z18-22Millennials23-38 Gen X39-54Boomers 55-64MaleFemaleHispanicsAfrican AmericanAsiansN.H.Whites(A)(B)(C)(D)(E)(F)(G)(H)(J)(K)Racial eq

5、uality68%69%63%66%65%67%61%72%G76%GK67%Gender equality67%C58%C48%54%52%58%45%49%62%GH58%GHGenerational equality46%43%36%44%41%42%36%38%43%43%Differently-abled equality48%C46%C32%41%37%44%31%36%44%G45%GHLGBTQIA equality38%46%39%45%41%44%38%36%42%46%GHOther10%9%13%14%11%11%9%12%8%11%Base Size(n=143)(n

6、=581)(n=516)(n=310)(n=766)(n=766)(n=500)(n=250)(n=250)(n=500)Younger generations are more likely to see gender equality as an example of diversity and inclusion.In 2022,Boomers felt more strongly towards gender equality than in 2021.5Letters indicate significant difference at 95%confidence level.Arr