1、5 Best Practices for Instacart CampaignsWith consumer shopping behavior changing drastically in response to COVID-19,online advertisers must work hard to adjust their strategy.The grocery industry has seen a massive growth in 2020,representing new opportunities for brands to grow their reach and mar

2、ket share.The most important online marketplace for the grocery industry is Instacart.The online grocery delivery service grew rapidly in 2020 and now reaches 85%of US households with service to over 25,000 stores.While Instacart still lags behind major online retailers such as Walmart,this growth r

3、epresents a chance for brands to capture share of voice on the platform and take advantage of all the new customers coming to online grocery shopping for the first time.The Instacart advertising platform is also growing in response to the rising user base,presenting opportunities for Featured Produc

4、t ads and other ways to introduce products and protect in-store share of shelf.With competition already on the rise,now is the time to identify gaps in competitors bidding strategies,run competitive conquesting,harvest long-tail keywords,and win top placements.1While marketers can utilize the data a

5、nd insights gained from advertising on Amazon or Walmart,online advertisers should understand the importance of tailoring a strategy specific to Instacart.This platform and its evolving marketplace requires frequent optimization and granular bidding strategies.In this eBook,well share best practices

6、 for running Instacart campaigns.Youll learn how to structure your campaigns,set your budget,exclude keywords from campaigns,and break out campaigns by product segment.Get inside tips on how Instacart keyword bidding works,setting competitive bids,and growing your share of voice.2#1 Utilize learning