1、Checking In on the Guest ExperienceChecking In on the Guest Experience:Widespread travel enthusiasm,upgraded expectationsHOSPITALITY EXPERIENCE SURVEY 20232|HOSPITALITY EXPERIENCE SURVEY|2023 GenslerChecking In on the Guest ExperienceHOSPITALITY EXPERIENCE SURVEY 2023Among respondents who stayed at
2、a hotel,resort,motel,or B&B since May 2022.*Answered on an 11-point scale,where 0=not at all likely and 10=extremely likely.Respondents who gave a rating of 0 to 6 were considered Detractors,7 to 8 were Passives,and 9 to 10 were Promoters in alignment with standard Net Promoter Score segmentation.Le
3、isure travel is ramping up.To exceed guests expectations,it is vital to understand their perspectives and priorities.The hospitality industry has come a long way since the travel restrictions of the early pandemic,and it is slated to make a full recovery within the next few years.Much of the convers
4、ation has revolved around the growing blend of business and leisure travel,new definitions of luxury experiences,and all-around heightened traveler expectations as people make substantial returns to travel destinations.Considering these trends,we wanted to better understand where people are in their
5、 journeys back to travel,how their recent experiences have been,and what they will seek out and expect most going forward.More than 90%of our U.S.-and Canada-based survey respondents intend to travel in the foreseeable future,and over 60%of them say they will take a trip by May 2023.Many respondents
6、 will use these trips as an opportunity to spend time with family or friends,but people are equally looking to leisure travel for relaxation,stress relief,and fun.Our data suggests that people are more likely right now to travel to escape their daily routine than to explore new settings,visit famous