1、THE RFP GUIDE5 Steps for Selecting the Right Email Marketing Platformfor Media&Publishing2If youre reading this,you probably already know that your old email service provider(ESP)doesnt have what it takes to deliver and scale your email marketing strategy.You probably spend your days dreaming about

2、all the things you wish you could do with your email marketing platform.Imagine having the ability to collect zero-party data and leverage that data to personalize the content,generate loyalty,increase subscribers,boost engagement and go viral.So,you are at a crossroads:stay with your current ESP,wh

3、o might be able to get the job done but isnt growing with you,or find a vendor who can match your ambitions and take your email marketing and messaging strategy to the next level.Since email remains the most effective channel for driving sales,selecting the right relationship marketing platform with

4、 robust messaging capabilities is a very important decision.And,given the number of stakeholders and teams depending on this technology,its very important to get everyone on the same page.From news outlets to newsletters,heres how to get on the same page about getting the right technology in place t

5、o scale your marketing.INTRODUCTIONIn a world where millions of publishers are vying for readers attention,the ones that consistently stand out are those that extend a hand and communicate with rather than at their readers.3What You Will LearnWhether youre a first-time buyer,or youve been through th

6、e procurement process a time or two,its your job to find the right email marketing technology that meets the needs of your media or publishing company.Many vendors say they understand your industry,but do they really know what it is like to exponentially grow a subscriber base and deliver personaliz