ThinkNow：2022年世界杯报告（英文版）（20页）.pdf

1、World Cup FandomSeptember 2022ThinkNow conducted a nationwide online survey of U.S.adults to understand how people will be engaging with the 2022 World Cup.Survey MethodField TimingOnline via ThinkNow Researchs Omnibus Study August 10 17,2022 MethodologyRegional CoverageNationalScreening Criteria18

2、to 64 years of ageBase Size1,550Background/Methodology2Detailed Findings3Among the Total Market,over 40%are at least somewhat likely to watch any of the 2022 World Cup matches.Hispanics are the most likely to watch among the four race/ethnic segments.28%20%26%26%32%A13%8%14%A15%A13%A15%15%17%16%15%2

3、4%24%19%21%25%20%34%BCD24%D23%16%Total MarketHispanicsAfrican-AmericansAsiansN.H.Whites5 Very likely4 Somewhat likely3 Not likely,nor unlikely2 Not very likely1 Not likely at allVery/Somewhat Likely(Net)(A)(B)(C)(D)Base Size:(n=1,550)(n=500)(n=250)(n=250)(n=500)Letter indicates significant differenc

4、e at 95%confidence level.44%58%BCD 43%44%41%How likely are you to watch any of the soccer matches in the upcoming 2022 World Cup?Base:Total Market4Most viewers will be streaming the World Cup matches in their home.About half will be watching the matches on regular TV.How are you planning to watch th

5、e 2022 World Cup soccer matches?Base:Likely to watch World Cup matchesTotal MarketHispanicsAfrican AmericansAsiansN.H Whites(A)(B)(C)(D)Streaming on any device(Net)74%74%71%77%74%Streaming on TV52%54%54%55%51%Streaming on smartphone27%29%29%32%25%Streaming on laptop computer19%15%17%28%A20%Streaming

6、 on tablet17%15%20%20%15%Streaming on desktop computer16%14%20%13%16%Regular TV(cable,satellite,antenna)48%56%44%49%47%In-person(Im traveling to Qatar)10%6%12%6%10%(n=922)(n=363)(n=150)(n=148)(n=277)Letter indicates significant difference at 95%confidence level.Total MarketHispanicsAfrican Americans