1、BLACK CONSUMER SURVEYBL ACK CONS U ME R PROJ ECT1WAVE 2-FINANCE+BANKINGSPRING 2022Background The Black Consumer Project About the Creators Methodology Black America At-a-Glance Executive Summary Black Banking The Black Millennial FWD Momentum Smart Marketing Moves Appendix2TABLE OF CONTENTS_3 4 5 6

2、7 8 20 28 37 442Black Consumer Project is an in-depth,multi-wave study of the economic and cultural contributions of Black Americans.This community has more buying power than ever,and our goal is to uncover the unique perspectives,behaviors,and preferences of Black and African-American consumers.PRO

3、JECT OVERVIEW_3Wave 1 The first wave explored core values,personal goals,layers of identity and definitions of success.Wave 2 This second wave explores banking behaviors,financial perceptions and aspirations for the future.WAVE 2-FINANCE+BANKINGQuantasy+Associates is a full-service marketing agency

4、that builds brands by pushing culture in the right direction.We operate at the intersection of Advertising+Content,Solutions+Strategies,Platforms+Technology,and Influence+Talent.For over a decade,our work has driven incremental revenue,equity,and influence for some of the worlds most iconic brands.T

5、hinkNow is a technology-driven consumer market research company that focuses on uncovering Hispanic,Asian,and African-American consumer insights as well as Total Market insights that require multicultural expertise.Were focused on culturally diverse consumers because half the children born in the U.

6、S.each year are multicultural and this trend will accelerate.4ABOUT US_4WAVE 2-FINANCE+BANKINGFIELD DATESURVEY METHODSCREENING CRITERIABASE SIZES03/31/2022-04/17/2022 Online Blacks n=1,050 Non-Blacks n=500 18+years of age Self-identified as Black/African American METHODOLOGY_5WAVE 2-FINANCE+BANKINGI