1、 PACVUE.COM 2023 Q1 CPC REPORT PAGE 2 EU 2023 Q1 CPC REPORT PAGE 2 PACVUE.COM CONTENTS 1.Introduction 2.Amazon Benchmarks 3.Feature Innovations 4.Key Takeaways for Amazon Success 5.About Us PACVUE.COM 2023 Q1 CPC REPORT PAGE 3 EU 2023 Q1 CPC REPORT PAGE 3 PACVUE.COM PACVUE.COM 2023 Q1 CPC REPORT PAG

2、E 4 EU 2023 Q1 CPC REPORT PAGE 4 PACVUE.COM INTRODUCTION Retail Media has seen tremendous growth over the past year in Europe despite tough macro-economic conditions and growing consumer pessimism.Several new players have entered the retail media landscape,offering brands more channels to scale thei

3、r omnichannel strategy.Despite the growth in channels,Amazon remains the dominant marketplace in Europe accounting for nearly 80%of retail media budgets for European Brands.Amazon has already launched of several new tools and features this year as part of the Amazon Selling and Ads API,including mor

4、e AMC functionality,Sponsored Brand Videos and much more.At Pacvue and our sister company,Helium10,we continuously innovate our product suite,ensuring we are first-to-market for both Amazon Ads and Commerce.As the trusted partner to leading enterprise brands and agencies across Europe,we are excited

5、 to share our Q1 2023 Cost-per-Click Report.While we have published these reports consistently for the past 3 years for the North American Market,this is our first European Publication.Below,we outline industry trends,opportunities,and challenges for European Advertisers on Amazon.In future publicat

6、ions,we will strive to include data from other leading marketplaces including B and retailers through our partnerships with Criteo and CitrusAd.I hope that the content outlined below is useful to you and your team.Please reach out to the local European Pacvue Team with any questions related to comme