1、BLACK CONSUMER SURVEYWAVE 4-MEDIA+ENTERTAINMENTWINTER 2023BL ACK CONS UM ER PROJECT1Background The Black Consumer Project About the Creators Methodology Black America At a Glance Executive Summary Time Spent Sports Fandom Black Gamers Creator Story Smart Marketing Moves Appendix 2TABLE OF CONTENTS_3

2、 4 5 6 7 8 14 21 28 35 392Black Consumer Project is an in-depth,multi-wave study of the economic and cultural contributions of Black Americans.This community has more buying power than ever,and our goal is to uncover the unique perspectives,behaviors,and preferences of Black and African-American con

3、sumers.PROJECT OVERVIEW_3Wave 1 The first wave explored core values,personal goals,layers of identity and definitions of success.Wave 2 The second wave explored banking behaviors,financial perceptions and aspirations for the future.Wave 3 The third wave explored the intersections of health,wellness

4、and lifestyle from a mindset and behavioral lens.Wave 4 This fourth and final wave explores media consumption,behaviors and the power of creators.WAVE 4-MEDIA+ENTERTAINMENTQuantasy+Associates is a full-service marketing agency that builds brands by pushing culture in the right direction.We operate a

5、t the intersection of Advertising+Content,Solutions+Strategies,Platforms+Technology,and Influence+Talent.For over a decade,our work has driven incremental revenue,equity,and influence for some of the worlds most iconic brands.ThinkNow is a technology-driven consumer market research company that focu

6、ses on uncovering Hispanic,Asian,and African-American consumer insights as well as Total Market insights that require multicultural expertise.Were focused on culturally diverse consumers because half the children born in the U.S.each year are multicultural,and this trend will accelerate.4ABOUT US_WA