1、BLACK CONSUMER SURVEYBL ACK CONS UM ER PROJECT1WAVE 2-FINANCE+BANKINGSPRING 2022WAVE 3-HEALTH+WELLNESSFALL 2022Background The Black Consumer Project About the Creators Methodology Black America At a Glance Executive Summary State of Black Health in America The Gender Divide Mental Health&Wellness He

2、althy Lifestyles Smart Marketing Moves Appendix 2TABLE OF CONTENTS_3 4 5 6 7 8 18 26 33 41 472Black Consumer Project is an in-depth,multi-wave study of the economic and cultural contributions of Black Americans.This community has more buying power than ever,and our goal is to uncover the unique pers

3、pectives,behaviors,and preferences of Black and African-American consumers.PROJECT OVERVIEW_3Wave 1 The first wave explored core values,personal goals,layers of identity and definitions of success.Wave 2 The second wave explored banking behaviors,financial perceptions and aspirations for the future.

4、Wave 3 This third wave explores the intersections of health,wellness and lifestyle from a mindset and behavioral lens.WAVE 3-HEALTH+WELLNESSQuantasy+Associates is a full-service marketing agency that builds brands by pushing culture in the right direction.We operate at the intersection of Advertisin

5、g+Content,Solutions+Strategies,Platforms+Technology,and Influence+Talent.For over a decade,our work has driven incremental revenue,equity,and influence for some of the worlds most iconic brands.ThinkNow is a technology-driven consumer market research company that focuses on uncovering Hispanic,Asian

6、,and African-American consumer insights as well as Total Market insights that require multicultural expertise.Were focused on culturally diverse consumers because half the children born in the U.S.each year are multicultural,and this trend will accelerate.4ABOUT US_4WAVE 3-HEALTH+WELLNESSFIELD DATES