1、SEO Trends&Predictions for 2023By Steven van Vessum,Director of Organic Marketing at ConductorAleyda Solis,International SEO Consultant&Founder at OraintiLily Ray,Sr.Director of SEO&Head of Organic Research at Amsive Digital Patrick Reinhart,VP of Services&Thought Leadership at ConductorFeaturing in

2、sights from:Content2The Current State of MarketingThe State of SEO in 2023The State of Content Marketing in 2023MethodologyThe Current State of MarketingSEO Trends&Predictions 3Takeaway:For 2023 and beyond,SEO will continue to increase in importance for all businesses,regardless of size,due to its c

3、ost-effectiveness,ability to increase visibility and reach,and long-term benefits.42022 Year in Review:The Impact of SEO on Marketing Performance and GoalsWhat impact did SEO have on your marketing performance and goals in 2022?The Current State of MarketingDespite the higher level of competition an

4、d quality needed to rank well in competitive markets,as well as shifts in Google search results visibility that can end up harming CTR in certain scenarios,its outstanding to see that SEO efforts pay in such a high share of projects.I expect that due to the current and expected economic scenario,thi

5、s plays a key factor when deciding which channels to keep investing and double down on.-Aleyda Solis,International SEO Consultant&Founder at Orainti82%reported SEO had a positive impact on marketing performance and goals in 2022.Expect Googles volatility to intensify moving forward.Think:Overlapping

6、 updates,faster rollouts,transitioning away from more traditional ranking factors,and AI experimentation in SERPs to answer more questions directly.Trends&PredictionsFollowing SEO best practices for images(alt tags,load speeds,responsiveness,etc.)will become more critical as the popularity of visual