1、Mobile app trends 2023:Japan edition EBOOKApp performance benchmarks and insightsMobile app trends 2023:Japan edition2ContentsIntroduction 3 Japans mobile app market in 2023 3 Top apps in Japan 4 ATT opt-in rates:Data privacy a top priority for Japanese users 5 Methodology 10 Key findings 11Part 1:G

2、aming 12 Industry stats,trends,and predictions 13 Installs and finding users 17 Sessions and user trends 22Part 2:E-commerce 25 Industry stats,trends,and predictions 26 Installs and finding users 27 Sessions and user trends 31Part 3:Fintech 34 Industry stats,trends,and predictions 35 Installs and fi

3、nding users 36 Sessions and user trends 40Part 4:Connected TV:A growing opportunity 44 Industry stats,trends,and predictions 46 Why app marketers need to invest in CTV advertising 47 Measuring CTV performance with Adjust 48Conclusion 49Mobile app trends 2023:Japan edition3Japan is one of the biggest

4、 and most engaged mobile app markets in the world,and the number of smartphone and mobile internet is consistently increasing.As of 2022,85%of the population uses a smartphone,with this number expected to grow to 94%by 2027.In 2022,total mobile app downloads reached 24 billion,characterizing the app

5、 market in Japan as one of innovation,but huge competition.Japanese users are also known for contributing more to the app economy through in-app purchases than users from most countrieswith only China and the U.S.in front.And this trend is also set to continueapp consumer spend in Japan is predicted

6、 to surpass$17.7 billion in 2023,according to dataai.Much of this growth and the ongoing high adoption rate can be attributed to the Japanese app markets continued adaptability and evolution.In 2023,as ever,it is critical for mobile marketers to keep up with the latest trends,benchmarks,and user nee