1、Global Automotive Study 20232Background and goals of this studyProject background and goalsA global pandemic finally ending,an ongoing war in the heart of Europe,and high inflation rates in major economies worldwide times are uncertain,and the automotive industry is experiencing ongoing rapid transf

2、ormation due to technological advancements,shifting consumer demands,and evolving market dynamics.This latest edition of Simon-Kuchers global automotive study aims to gather valuable insights into the preferences,expectations,and purchasing behavior of automotive customers in different regions acros

3、s the globe.By conducting extensive research,we assist automotive manufacturers,dealerships,and related stakeholders in understanding the key drivers influencing consumer decision-making and identifying areas to act on.On the following slides,we hope to provide you with valuable insights and food fo

4、r thought.Enjoy reading!Dr.Martin GehringMatthias RiemerGlobal Head of AutomotivePartneriStock/Delmaine-DonsonSimon-Kucher|Global Automotive Study 2023|ReportAnderes BildiStock/xijianA note to readers3This report covers a lot of ground.We cover key trends,regional-specific results,and how businesses

5、 should react to stay in the fast lane.But theres still more to explore.Get in touch to discuss the results in a one-to-one meeting with a member of our team.Drive your business forward,with our help.iStock/FreshSplash4Agenda01Our study at a glance02Global customer sentiment03Update on electrificati

6、on and autonomous driving04Spotlight on brand origin and Chinese brands05Lessons learned for new sales modelsSimon-Kucher|Global Automotive Study 2023|Report06Additional revenue sources07About Simon-Kucher5Global automotive study Study overview and markets in scopeThe recent edition of the Simon-Kuc