1、+2TABLE OF CONTENTS+INTRODUCTION AND AUDIENCE OVERVIEW|3KEY INSIGHTS|4THE CURRENT STATE OF THE DATA MANAGEMENT SOLUTIONS LANDSCAPE|5THE PAST OF DATA MANAGEMENT|18 THE FUTURE OF DATA MANAGEMENT|26CLOSING WORDS BY AIVEN|36APPENDIX|383+INTRODUCTION AND AUDIENCE OVERVIEWIn recent years,companies that ha

2、ve embraced digital native practices have experienced considerable change and growth by placing technology at the heart of their businesses.These companies follow a culture that promotes innovation,uses agile operating models,and often relies on predictive analytics to maximise their performance to

3、deliver high quality results.In turn,this comes with a lot of data to manage and a unique set of challenges that manifest in their data infrastructure projects.In this report,commissioned by Aiven and authored by SlashData,we investigate the evolution of the data management landscape at digital nati

4、ve companies1in response to changing environments(both internal and external).With the ongoing effects of the recent global pandemic and the European energy crisis,many businesses lost access to physical workplaces or had to shut down entirely.On the positive side,adapting to change and overcoming e

5、xternal challenges builds resilience and stamina that can even lead to growth.For companies that aim to scale fast,rapid change and quick response are part of the challenge.We will primarily focus on the big picture of tech and tooling decisions,and how practices differ based on company growth rates

6、.We asked our respondents to identify the number of employees that their company has and by how much this number has changed over the past 12 months.For organisations that have more than 25 employees,we define those that have increased their full-time equivalent headcount by more than 50%as fast-gro