1、Digital Ad Strategies and Mobile Retail PerformanceAn analysis of retail mobile app and digital advertising trends 2023 Sensor Tower Inc.-All Rights Reserved|Introduction The advertising landscape of 2023 paints a compelling picture of evolution and resilience.As the year unfolds,the retail sector i

2、s witnessing a dynamic interplay of factors,with notable shifts in ad spend patterns and platform preferences.In the U.S.,where inflation has significantly decelerated compared to other markets,Metas platforms such as Facebook and Instagram have bounced back,becoming key drivers of retail ad spend g

3、rowth after facing challenges in 2022.Meanwhile,in the U.K.,TikTok is driving an ad spend revival,gaining traction with luxury labels and beauty brands alike.Looking at the beauty space,Sephora has embraced affordability in its campaigns,a move that coincided with increased app engagement and user g

4、rowth.While Sephora and Ulta continue to dominate the beauty space in the U.S.,Target is emerging as a contender,not just in ad spend,but also in championing inclusivity through its creatives.Its Black Beyond Measure initiative showcases Targets commitment to diversity,marking its space in the beaut

5、y sector.The apparel landscape is also undergoing significant changes.Shein and Temu are in a fierce battle for user engagement.While Temu boasts impressive growth,outshining Shein in monthly active users,Sheins unique appeal,including its gamification techniques,may be playing a pivotal role in fos

6、tering the apps deeper engagement and lower churn.While fast-fashion makes headlines,theres also a heightened emphasis on environmental responsibility.Brands,including Wear PACT,Rothys,and Brilliant Earth are taking the lead in sustainable narratives.At the same time,however,the changing economic cl