1、B2B Commercial Trends Study 2023Adapting to future commercial reality as top priority but readiness is lacking behindJanuary 2023January 2023Brad SoperAtlanta office1201 W Peachtree St NW,Suite 2700Atlanta,GA 30309,USATel.+1 404 601 6001 brad.sopersimon-Pre-read with preliminary data(US only)Note:Fi

2、nal version to be in new Simon-Kucher layoutWhats in store?B2B Commercial Trends Study 2023Source:Simon-Kucher123ContentSimon-KucherB2B Outlook and Trends 2023Trend ResponseEvaluation of B2B outlookandtrends for 2023Action items andtrend responseSurvey of over 900key stakeholders fromvarious B2B ind

3、ustriesiStock/Lemon_tm2B2B Commercial Trends Study 2023Source:Simon-KucherB2B Outlook and Trends 20231recession threat remains imminentCompanies are cautiously optimistic towards 2023whilecompanies do not feel prepared enough to actAdapting to the future commercial reality is top of mind for firmsbu

4、tTake action now and realize commercial performance effectsWe are currently facing a looming recession,but with the right preparation,there is still reason to be optimistic3B2B Outlook and Trends 2023Economic outlook is neutral to cautiously positive despite recession clouds US most optimisticB2B Co

5、mmercial Trends Study 2023Source:Simon-Kucher,Economic Outlook Study 2023 conducted from Dec 2nd,2022 to Jan 5th,2023|Total n=992|1.Regions included US,UK,Netherlands,Germany,Austria,Switzerland,Denmark,Norway,Sweden,Finland|Survey question:How would you describe the economic outlook for your compan

6、y for 2023?|Surveyed industries:Aerospace&defense,Automotive,Business Services,Chemicals,Components,Construction,Education,Energy,Logistics,Manufacturing machinery,Media/Marketing/Advertising/PR&Sales,Paper&Packaging,Real estate,Transportation&Distribution|Dont know excludedEconomic outlook 2023,ave