1、MOBILE APP REPORT 2022FESTIVE SEASONFESTIVE SEASONFESTIVE SEASONAN APP MARKETERS GUIDE TO THE INDIAN FESTIVESHOPPER 2022Ask an Indian what they most look forward to in a year and the answer youre most likely to get is the name of a festival.The second half of the year,the Indian festive season,is a

2、time of festivity,togetherness and excitement.It is the richest period of opportunity for both consumers and brands.Being the diverse and multicultural country that India is,this time stirs up activity in each region with various festivals,starting from August with Ganesh Chaturthi and Onam,moving t

3、o Dussehra,Navratri and Diwali,and going all the way until December,with Christmas and New Years Eve.This opens a plethora of avenues for creating meaningful connections both online and offline.Nielsens Bharat 2.0 internet study released earlier this year talks about the massive increase in Indian i

4、nternet users which has been powered by mobile phones in the country,primarily driven by the availability of budget smartphones,affordable mobile data and the Indian governments efforts to strengthen the existing digital infrastructure.India is the third largest smartphone market in the world today,

5、with about 250 million active users.Indians are spending more time on mobile every day than most other countries,taking it up to the#5 spot globally(behind Brazil,Indonesia,South Korea,Mexico),with more than 4.7 hours being spent per day on mobile apps in 2021-up 27%from 2019.(Source-Data.ai)For dec

6、ades,brands and consumers had found ways to understand and connect with each other,with consumers getting what they want and brands achieving their business goals,seamlessly.However,after the pandemic,needs and behaviour changed drastically,the effects of which are seen even today.People now have an