1、On Beauty CareMarketingNew Year,New Insights:InMobis Audience Intelligence Report revealed some key insights into specificage and gender shopping behaviors across skincare,makeup,and haircare that will help you fine-tune your customer engagement strategies into the New Year including:Understanding c

2、onsumer decision making and where they purchaseUncovering frequency of purchase and likelihood of switching to buying in-storeor brand-directIdentifying motivators to buying in-store versus brand-directThe Most Popular Beauty Brands Purchased:Haircare:Skincare:Makeup:Big PictureAdvertising still pla

3、ys a significant rolein brand discovery:70%of consumers purchased or discovered beauty products in-store20%made their purchase from the brands website16%from a third-party website9%from a brands mobile website7%from a brands appKey Findings for Haircare:25%make brand-directpurchases because:Messagin

4、g around value,availability,and quality encourages consumers to buy brand-direct:Quality of Product:38%Price:49%Availability:40%46%of consumers tend to purchase haircare products from a store because:Price:26%Quality of products:34%Availability:32%GenZ and Millennial Males tend to purchase Dove and

5、Pantene more than any other brands.Key Findings for Haircare:35%26%14%once every six months4%once a year28%once a month13%every few weeks41%once every few monthsGenZ and Millennial Females and Males purchase haircare products more frequently than older generations:Key Findings for Haircare:There is

6、a huge opportunity for brands to drive purchases from their app or website:Younger consumers both Maleand Female are significantly more engaged with a brands apps.Males are 4x more likely to purchase via a brands website.18-34-year-olds are 10 x more likely to purchase from a brands app than older c